WHAT IS OBM?
OBM stands for Original Brand Manufacturer. It refers to a company that designs, manufactures, and sells products under its own brand name. Unlike OEM (Original Equipment Manufacturer), which produces goods for other companies to sell under their brand, OBM focuses on building and promoting its own brand identity. OBM takes control of the entire process, from product design and manufacturing to marketing, sales, and customer support. This allows OBM to establish a unique brand presence, connect directly with customers, and maintain greater control over the entire product lifecycle.
1 - BRAND CONCEPT DEVELOPMENT
OBM begins by developing a brand concept, including the target market, brand values, and unique selling proposition.
2 - PRODUCT PLANNING AND DESIGN
OBM conducts market research and identifies product opportunities. It then proceeds with product planning and design, aligning them with the brand concept.
3 - MANUFACTURING AND QUALITY CONTROL
OBM takes charge of manufacturing the products in accordance with its design specifications. It ensures strict quality control measures to maintain product consistency and meet customer expectations.
4 - BRANDING AND PACKAGING
OBM creates branding elements such as logos, labels, and packaging designs that resonate with the brand concept. This enhances the brand’s identity and promotes recognition among consumers.
5 - MARKETING AND SALES STRATERGY
OBM formulates a comprehensive marketing and sales strategy, including pricing, distribution channels, and promotional activities. It aims to reach the target market effectively and maximize brand exposure.
6 - PRODUCT LAUNCH
OBM launches the products into the market, utilizing various marketing channels, advertising campaigns, and events to create awareness and generate interest among potential customers.
7 - CUSTOMER ENGAGEMENT AND SUPPORT
OBM focuses on building strong customer relationships through engagement initiatives, such as social media interactions, customer service support, and loyalty programs. It aims to provide a positive customer experience and address any concerns promptly.
8 - BRAND GROWTH AND EXPANSION
OBM continually evaluates market feedback, analyzes sales performance, and seeks opportunities for brand growth and expansion. This may include introducing new product lines, entering new markets, or exploring collaborations with other brands.
BRAND CONSISTENCY AND STANDARDIZATION
OBM ensures brand consistency and standardization across multiple franchise locations. This helps maintain a cohesive brand image, customer experience, and quality standards, fostering trust and loyalty among customers.
STREAMLINED OPERATIONS AND COST EFFICIENCY
OBM provides streamlined operations and centralized control, allowing for efficient management of franchise networks. This leads to cost savings through economies of scale, centralized procurement, and standardized processes.
SCALABILITY AND GROWTH OPPORTUNITIES
OBM offers scalability and growth opportunities for both the brand owner and franchise clients. The brand owner can expand their brand presence by granting franchises, while franchise clients can benefit from an established brand, proven business model, and ongoing support. This synergy allows for mutual growth and market expansion.